When I started at VisionBank (then, Ames Community Bank) 5 months ago, I jumped right into all things related to the name change. As all new employees, I read our strategic plan which listed the bank’s values and the direction that our executive team wanted the bank to head. I read the employee handbook (well…most of it) that spells out the company’s expectations for how we as employees should act. But it wasn’t until a few weeks ago that I was able to take a breath, reflect and start to notice if the bank and our employees actually lived up to the words on those pages.
Well, our employees proved it last month. During the 2012 LIVE UNITED annual campaign our employees stepped up to the plate and proved that our commitment to our communities is not just something the bank says, but it is what our employees are doing which showed by 100% of employees participating in the campaign!
So what does that mean? Well, it means that our employees found it in their hearts (and budgets) to give to a cause that helps those less fortunate that us. It means that during the holiday season, when there never seems to be enough money, our employees made room to support an organization that operates to help those with financial struggles.
What about the bank? What does it mean for us as a business? It means that even though we removed the word “community” from our name, we did not change our focus. It means that we are supporting our employees so that they can help support others. And it means that we have so many things to be thankful for during this holiday season.
We are thankful for a successful name change. We are thankful for a successful year of business, we are thankful for going into 2013 stronger than ever and we are thankful that we have the ability to give back. But most of all we are thankful to our employees for making it all happen. Without their support and excitement through the name change, the name change would not have been the success it was. Without their dedication, we would not have the success that we have experienced and without them we would not be able to serve our communities and customers the way we do.
Thank you VisionBank employees. Thank you for making me proud to say I work for VisionBank and thank you for your commitment to our organization and our communities.
Mary Savage is the Marketing Coordinator for VIsionBank